This highly anticipated subcompact member of the Prius Family will bring Toyota’s Hybrid Synergy Drive technology to a new segment of buyers when it joins the third-generation Prius Liftback hybrid vehicle, the versatile new Prius v midsize hybrid vehicle and the Prius Plug-in Hybrid model, which will also debut next spring.  Positioned as an entry into the Prius Family appealing to youthful shoppers seeking fuel efficiency, technology, and spirited driving dynamics in the subcompact segment, the Prius c will offer:

- Expected class-leading fuel economy better than 50 mpg in the city, which is the highest city mpg of any non-plug-in vehicle.

- Proven hybrid technology, with 14 years of heritage, available at a more accessible price.

- A high degree of convenience features and premium in-car electronics, uncommon in a five-door configuration, creating a less compromised compact-car experience

The Prius c offers an unexpected level of convenience, capability and technology in a compact hybrid-electric at an attractive price. Bluetooth hands-free phone connectivity, steering-wheel audio controls, and nine airbags will be among the standard features on the 2012 Prius c. The hand-free connection is perfect for a T-Mobile cell phone and makes your driving experience much safer.
 

In addition,owners will enjoy a new dimension of connectivity courtesy of the available Toyota Entune multimedia system.  Entune leverages the mobile smartphone to provide a richer in-vehicle infotainment experience with fully integrated access to navigation, entertainment, and information services.  It allows users to connect with popular apps such as Bing, OpenTable.com, and movietickets.com.  Entune also provides access to real-time information services, such as live weather, traffic, fuel information (location and price), stocks, and sports. The Prius c also offers voice recognition, music streaming, and email/text to speech capabilities.