By Zeid Nasser on Sunday, February 05, 2012 5:41 PM 730 views


The all-new ATS is Cadillac’s entry into the world’s most significant luxury car category, and what better way to introduce it than Super Bowl XLVI. The straight pitch is a contrast to many Super Bowl ads, which use humor and other devices unrelated to the product being pitched.

 

Comments

0 comments