Ford's Truck of the Year winner, the Transit Connect, is being featured in the new film "Valentines Day" which opened in theatres across the nation on Friday.

 

The film follows the intertwining storylines of a diverse group of Los Angelinos as they navigate their way through romance and heartbreak over the course of one Valentine's Day. One of the main characters is a florist who uses the Transit Connect to deliver flowers on love's most celebrated holiday.

 

"We knew that the character of the florist was going to be a passionate entrepreneur, and since the Transit Connect is smaller than the typical cargo van, it conveys that ‘small business' message to the viewer," said Brian Daly, senior vice president, Team Detroit, who is a member of Ford Global Brand Entertainment (FGBE). "We took it over to Warner Bros., and the production crew fell in love with it."

The Transit Connect featured in the movie is painted powder-puff pink and sports decals for the fictitious L.A. florist Siena Bouquet. Daly says as product placements go, this one is pretty prestigious.

 

"Everyone in the cast is A-level, which made the film a unique opportunity for Ford to be involved in."

 

The FGBE team is known throughout the industry for successful product placements in movies and television programs. In 2009, the team was recognized by Brandchannel as a Brandcameo Award Runner-Up for Overall Product Placement.

 

theCD's take: It looks like nothing is stopping Ford vehicles from taking over hte industry! Happy Valentines Day to all of our readers!